If you’re thinking about growing your reach on social media, chances are you’ve done your research on the different marketing strategies that you can use to improve your brand engagement. And if you have done your research, you’ve probably realized that there’s actually more involved to all these marketing campaigns than just thinking of what to post.
Good for you, there are experts out there for this kind of stuff so you don’t have to stress yourself out too much thinking of all the things you should be doing to get your brand noticed by your market. These guys can do all the heavy work for you, for a price of course.
And unfortunately, a lot of social media marketing agencies out there invest more on their promises then on actually delivering results. But don’t worry. There are reliable agencies out there, and one of these is Gleam.io. For as low as $10 a month you can already set up and run giveaways, contests, and sweepstakes to drive real user engagement for your brand.
The downside is, their website can be quite overwhelming, with lots of stuff happening. The entire website experience can be hard for clients who don’t really know what they’re looking for or need for their accounts. We’re talking about an ‘analysis paralysis’ or ‘information overload’ of some sorts as there’s so many, maybe too many, services to choose from.
So if you’re looking for some user-friendly alternatives to Gleam.io, you’ve come to the right place. Read on to find out the top 3 user-friendly platforms that made it to our list.
Interested in leveraging the power of influencer and celebrity Instagram marketing for your online brand? Social Sensei is a social media marketing agency that specializes in driving real traffic to Instagram accounts by teaming up with influencers for various promotional campaigns. It is the only giveaway platform so far that bases their pricing on the outputs they can give rather than on the influencers they are partnering with. Results are guaranteed, which means users get exactly what they pay for.
Their platform also guarantees account safety for all those who avail of their plans, which means users do not have to worry about their account privacy, or about getting their accounts shadow banned or action blocked.
Social Sensei caters to a relatively large customer base and has already garnered five-star reviews both on Google and on Trustpilot for their influencer marketing services. Users who sign up for their influencer marketing services can opt for U.S., European, or Global Audiences, depending on their market preferences and business goals.
One downside to this platform is that they do not offer free trials for their services, although their pricing scheme has been designed with both business startups and established brands in mind. Prices for their influencer marketing plans start at $299 to $50,000+.
Another downside is that Social Sensei does not guarantee engagement. Engagement rates will still depend on the user’s content marketing strategies.
But if you’re really after growing your audience reach, we highly recommend that you avail Social Sensei’s social media marketing services.
And then we have TapInfluence, which is a platform for influencer search and campaign management. This platform strongly caters to brands in the food, beauty, lifestyle, and fashion niches.
What’s great about TapInfluence is that it offers keyword search, influencer profiles, audience data and insights, lists and visual search for potential clients who want to collaborate with an influencer in promoting their brand.
It also provides campaign automations, including open bidding, direct offers & negotiation between influencers and clients, scheduling & tracking, in-platform communication, CRM & notes. Users also get access to page analytics such as API, click traffic tracking, campaign & project performance, as well as exportable reports.
The major downside for this platform is that it’s pricey compared to the other alternatives listed above. Standard plans start at $1,999 a month, which may not be affordable for business startups. While this is understandable considering that the platform has been designed for enterprise level purchasing and re-licensing out to clients, their pricing can be very prohibitive to clients who want to see results without cashing out a huge sum of money as an initial investment.
Users who are looking for a third-party platform where they can easily set up and run giveaways, contests, and sweepstakes to drive new traffic and engagement to their accounts on Instagram might want to check out Viral Sweep.
Viral Sweep is a SaaS that’s perfect for brands who are keen on converting their followers into hot leads. It is largely known for its Sweepstakes campaigns on Instagram, which plays a big role in brand awareness which helps brands gain traction right at the start of their campaigns.
But Viral Sweep’s campaign strategies do not end with Sweepstakes. They also offer various contests and widgets that help brands gain user engagement. Plus, these contests are highly effective if you’re interested in curating User Generated Content.
The downside to these strategies is that users are not guaranteed an exact number of sign-ups for the contests or the sweepstakes they run, simply because the number of sign-ups will ultimately depend on how many people are interested in the giveaways.
As for pricing, Viral Sweep’s plans start at $49 for the Starter plan, $199 for their Business plan, and $399 for their Pro plan.
Which is the best alternative?
Of course, it is good to remember that these three platforms mentioned can only help you grow your reach. You will still have to work on maintaining and improving customer engagement. And to be sure, all three alternatives have their own pros and cons, but if you’re looking for a social media marketing agency that’s got all the essentials in place to grow your social media presence, we suggest that you go for Social Sensei.